Integrating Real-World Data (RWD) into Early Clinical Development
Traditionally, real-world data (RWD) has been associated with post-marketing studies or Phase 4 evidence generation. But in recent years, sponsors have started to leverage RWD much earlier—during Phase 1 or even preclinical stages. By integrating electronic health records (EHRs), insurance claims, registries, and digital health sources, developers can make more informed decisions about trial design, safety markers, patient selection, and unmet needs. This article explores how RWD is reshaping early clinical development and offers strategies for its effective use in Phase 1 trials.
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